I watched two podcasts from
Entertainment Law.com. Episode 32 was about UMG v. VEOH and episode 43 wasabout Sony Pictures v. Faulkner. The two podcasts talked about many court case analyses, so I picked two
cases, which are related to my animation business.
In the first podcast, the attorney talked about the
copyright infringement law. In 2007, The Universal Music Group (UMG) sued Veoh
because users uploaded music videos from UMG to Veoh’s websites. UMG claimed that the hosting video company should
take the responsibility for every infringed video by users and be liable for
the full cost of policing for infringement. From the attorney’s opinion, the
lawsuit against Veoh was very important for entertainment companies forcing the
courts to revise the law, DMCA safe harbors. In order to prevent the copyright
infringement law on online hosting users and providers, the copyright holder
has to alert the ISP to the infringing material and put aggressive copyright
warnings below copyrighted videos. Moreover, the Internet is a mass market; as
a result, the copyright holder has to keep their intellectual property safe.
Such as having the ability to limit the public access to the materials and
remove it. Furthermore, if you prosecuted a company that infringed your product,
you could show the rights and the ability to control infringement that could
also prevent the defendant to attack the ownership.
In the second podcast, the attorney
talked about fair use. The lawsuit is about the film distributor violating
Faulkner’s copyrighted work by taking a quote from his book without
permission. Sony picture won the lawsuit
because they only used a nine-word quote from a thick novel. The attorney
analyzed that the copyrighted work is in printed format. However, Sony used it
into a speaking part in a comedy film. So, this transmogrification in medium
tips is the factor in favor of transformative.
In another hand, Sony only used nine words from a 220-page novel, the
same as qualitative significance to the initiating work as a whole, and it is de
minims, thus is considered fair use.
After listening to the two podcasts,
I learned more about how to safeguard my artwork by limited access, to put a warning
sign on the Internet, and how to fair
use digital materials such as images, music, movies, and Internet elements.