Cheng Tian Qiao is the board president of Chinese
Ministry of Electronic Information Industry. In December 1999, he established
Shanda Interactive Entertainment Limited, which is the biggest game developer
and publisher company in China. Under his leadership, Shanda has become a top
interactive entertainment company with annual income revenue of more than one billion
dollars. Moreover, the tax contribution of Shanda Game to the government has
ranked the number one in Chinese entertainment industry in 2011. His theories
of success are innovating, keeping an open mind, entertaining and understanding
customers’ needs.
Before 1999, there were
many small game companies in China, but these companies were only focused on
the table games, such as poker cards, chess board games and mah-jongg gambling.
After he graduated from university, he wanted to make a change of the
traditional game. Then, he decided to move the table games to the PC so that
people could play with computer anytime. He created the mah-jongg game into a
PC version in the end of 1999. He did not realize the PC game would be so
popular and attractive to people. He continued
to cooperate with the game leaders, Nintendo and EA to establish the game
service in China. In 2003, he created the Zheng Tu 3D game, which was the most
popular PC game at that time in China. His success has influenced the growth of
the game industry in China.
Jack
Ma is the most successful and influential Network company leader in China. He has been selected as one of the world’s best B2B
website business leaders for five times by Forbes. He has advanced
vision. His business plan takes advantage of competitors. He studied English at Hangzhou Normal University
but was not good at studying, so he failed examinations many times at the
school. After he graduated, as a pioneer, he came
to America to learn Network technology. When he came back to China, he found
there was no network company there, and then he began to create Chinese Yellow
Page with American friends.
When eBay was very
popular and shared 50% of the Chinese C2C Internet market, he invented Taobao
online shopping mall, which was free to every business owner and customer.
After several weeks, eBay dropped out from Chinese C2C Internet market. He
decided to expand his business and created another company called Alibaba. He
took advantage of eBay by sharing B2B Internet market to target American
consumers. In the arrangement, he allowed Alibaba customers to use eBay's
PayPal and some eBay customers using Alipay in China. Alibaba has
carved out a niche in the world and helped Chinese businesses vendors to sell
products overseas.
Cheng Tian Qiao and Jack Ma show
successful entertainment businesses led by different managing styles. Cheng
Tian Qiao shows that a man who is the vanquisher in all-game industries depends
on innovating and entertaining. Jack Ma profiles one whose success depends on
sharp insight into the first Internet market by knowing peoples’ needs.
