The current situation of China’s biggest C2C company “Taobao”

Taobao is China’s biggest online shopping company. It is a subsidiary of Alibaba Company. Taobao is like eBay and Amazon. It provides a C2C buying and selling  platform with each fixed prices and auctions.

After readjustment, Taobao cleaned up a batch of fake products, many office workers are willing to buy things on taobao rather than a retail store. Here is an example shows that their target customer looks like. An office worker who lived in Shanghai, and changed his job then moved to Suzhou city, Jiangsu province. He purchased almost everything that he need for his new place on Taobao. Items as small as needle or pen and as big as bed were delivered from Taobao. His online shopping addiction is very common in the Urban Chinese society. He has more than 20000 followers on his Blog, joked that he even bought some of his followers on Taobao. Taobao itself illustrates that because their price is cheaper and the category of products is more than eBay or other online shopping stores. Some customers are very passionate for shopping on Taobao. Sometimes, even they regret about bought some fake produces and say that they will cut off their fingers if they buy items on Taobao again. Taobao said, each of those customers brings them profits more than $8000 per year. And among those loyal consumers, young men seem to be more passionate than young women, because women are more careful about family and healthy than men, they usually compare with many items before decided to buy a product online. In recent years the repeatedly occurring food safety incidents, many young parents don’t trust milk at retail stores. Most of them choose purchase milk overseas on Taobao.

Taobao has more than 500 million registered users as of end of 2012.The largest customers group of Taobao called “night fighters”. It has a population of almost 80 million. Those people usually shopping online from 11pm middle night till next morning. The total gross merchandise volume of Taobao more than 100 billion US dollar last year.

Reference:http://news.alibaba.com/specials/aboutalibaba/aligroup/index.html

Shall Tencent charge for downloading “WeChat”?

Tencent company is the biggest internet company in China. In 2010, Tencent released an instant chatting software for the smartphone system which is called WeChat. Much like the  WhatsApp and iMessage, these are all free downloading software. But Tencent Company has announced a news that they will charge for the WeChat downloading. 

WeChat is unlike Skype, is more flexible, users just need to pay for it when they make a phone call. The Skype Company is like a role of virtual operators. Users pay for it directly through Skype company instead of through telecom Companies. Undoubtedly all companies want to maximize their profit margin. In March 2010, Verizon released Skype Internet phone and data plan, then users were able to use Skype directly. So, Tencent also want WeChat to corporate with China Mobile Telecom Company.  On March 11of this year, Tencent held (0700. HK) shares and each share reached $286 Hong Kong dollars, the highest ever. According to Tencent’s report, they still maintained growth in March. In 2012, the revenue of Tencent is 43.894 billion RMB; with a yearly growth of 54%, and the net profit is 12.332 billion RMB, with a yearly growth of 24.8%. When three big Telecom companies of China, China Mobile, China Unicom, and China Telecom have announced that WeChat will close their free version to customers, Tencent stock began to go down.  

With the Tencent's stock price dropping and the announcement of WeChat charging, these probably will become investors' biggest worry. But other services of Tencent Company are keeping good growth, such as QQ and games. Although there are some signs showing their profit channel is going down, the CEO of Tencent, Zhang Yi thought they still have to focus on the the WeChat, because people can not use Facebook in China, so WeChat will become Chinese Facebook. Many people think that if they charge for downloading customers probably will no longer use it. The fate of the WeChat directly affects the destiny of Tencent Company’s next step. 

Reference:

http://www.techweb.com.cn/it/2013-04-09/1288167.shtml

http://tech.ifeng.com/internet/detail_2013_04/09/23997551_0.shtml?_114sotuwen

Stealing the online game system is rising Theft of online game systems is on the rise

Just as there are more and more well-educated people today, there are more and more smarter and slier criminals. A report from FBI said:“ professional thieves have learned that stealing video game consoles is a much more lucrative venture than stealing ceramic tchotchkes from old people’s mantle.” According to the diagram of this report we come to a conclusion that the stealing of game consoles has risen almost three times in three years. It increase  from 11,074 to 42,615 between 2007 and 2009. What makes this a frequent phenomenon? For one reason, game consoles are a large demand, because the platform is the basis of the console and many people can download free console systems out of official websites . For example, many people can get them from Indian or Chinese websites and some other developing countries. The other reason is that the change in electronic technology causes the device to become smaller and smaller, they have become a bigger target for the theft, it is easy to take, transport, and sell.  

For the online game system, the game accounts are the most important property, they contains personal information, money, pleasure, and gaming experiences.The hackers have become more clever than ever before.That could be a big issue in the video game industry in the future. A game company should not only focus on the game development but also consider the safety of customers’ property. There is an example about Wanmei company’s game called World2-(神鬼传奇) in 2009. When many people entered into this game, there emerged an Internet mishap: many people lost their accounts。As most of these players were new, they did not spend a lot of money on it, so they did not care. However, a few people who have already spent a lot of money on playing this game had legal disputes with Wanmei Company. Therefore, Wanmei lost a lot of money, and it was almost going bankrupt in 2010. From this case, it shows that we have to learn how to prevent network theft if we are going to operate a video game company.

Interpreting the age of video game players become younger in China

        With the video game market growing rapidly in China, many video game companies are releasing more types of game on the market. Meanwhile, the content of the games become more exciting. Nowadays, the video game “Stealing Food and Zombies” have attracted many people of all ages. Therefore, it increases the number of younger players significantly. Even some primary school students have been addicted to it.

          Video games have been lived in the hearts of children, as they can place their hearts and mind into a virtual world.  In this world, they can do as many please, and they give up study to become a member of the virtual world. As many of you know there are plenty of illegal Internet bars in China, There students can buy game cards or credit. It is reported, there are about 3million Internet users under 10 years old, among them 7.1% are primary students, which are grades 1-6.

          Why are video games so attractive? In fact, the biggest charm lies in its freedom, the game players can do as they pleases in this virtual world, they can vent their dissatisfaction onto online games, and the most importantly is that other players are approbated by each other. China has a population of 1.3 billion. Divorces occur everyday due to bad conditions. Change to “For those kids the lack of family care and the lack of recognition by others, make them easy prey for "internet addiction. The relevant departments pay close attention to Internet bars and other illegal game halls, but many still escape through regulation, and they continue to destroy adolescents.

            In fact, creating a green game environment for players is every gaming company’s responsibility. On the other hand, we should not deny videogames. If some stress occurs in the life, videogames can serve as a vent to avoid depression and release stress. It can also develop your intelligence and your ability to coordinate with a team. But excessive playing of online games can lead to physical and psychological damage.  Children and adolescents should pay more attention to the moderate it. As players become younger in every country, many other nations will face this same situation.