Friday, October 18, 2013

GTAV trend


With the release of Grand Theft Auto V (GTAV), the franchise, which originally introduced open world game-play, gave players the ability and the power of choice achieving record worthy success. Basically, GTAV is an role-play mission game. It currently holds seven world records, one of which is the fastest entertainment property to ever reach one billion dollars. And yes, GTAV made over one billion dollars in less than three days. They had a budget of $250 million to develop and market the game. Even most Hollywood movies couldn’t achieve what GTAV did.

Part of Grand Theft Auto V's magic is discovery. Players also enjoy the thrilling and unpredictable story it takes you on. The world is breathtakingly beautiful, the script is hilarious at times, the music is amazing (both the licensed tracks of real artist and the atmospheric original score), but most importantly, the game is really fun to play. It's also a sharp reflection of the worst of contemporary pop culture, and insanely detailed too. The world feels alive. The missions range from car chases to elaborate James Bond-style stunts. Even the city Los Santos, where players get to spend most of their time in, is the most dense, intricate GTA city yet, and it’s only a quarter of the map.

In the wake of GTAV’s great success and the attention to detail of the game itself, one simply wonders about what’s in store for the future of the entertainment industry. Hard work will always pay off. This game has indeed encouraged many game developers to take their time and not rush to finish a game, in order to create an immersive game to give players the great experience. Hollywood has also learned a few tricks about how successful marketing campaigns pay off. In the end, just grab a copy, sit back and enjoy GTAV.

Wednesday, September 25, 2013

Industry expert blog


            I watched two podcasts from Entertainment Law.com. Episode 32 was about UMG v. VEOH and episode 43 wasabout Sony Pictures v. Faulkner. The two podcasts talked about many court case analyses, so I picked two cases, which are related to my animation business.
            In the first podcast, the attorney talked about the copyright infringement law. In 2007, The Universal Music Group (UMG) sued Veoh because users uploaded music videos from UMG to Veoh’s websites.  UMG claimed that the hosting video company should take the responsibility for every infringed video by users and be liable for the full cost of policing for infringement. From the attorney’s opinion, the lawsuit against Veoh was very important for entertainment companies forcing the courts to revise the law, DMCA safe harbors. In order to prevent the copyright infringement law on online hosting users and providers, the copyright holder has to alert the ISP to the infringing material and put aggressive copyright warnings below copyrighted videos. Moreover, the Internet is a mass market; as a result, the copyright holder has to keep their intellectual property safe. Such as having the ability to limit the public access to the materials and remove it. Furthermore, if you prosecuted a company that infringed your product, you could show the rights and the ability to control infringement that could also prevent the defendant to attack the ownership.
            In the second podcast, the attorney talked about fair use. The lawsuit is about the film distributor violating Faulkner’s copyrighted work by taking a quote from his book without permission.  Sony picture won the lawsuit because they only used a nine-word quote from a thick novel. The attorney analyzed that the copyrighted work is in printed format. However, Sony used it into a speaking part in a comedy film. So, this transmogrification in medium tips is the factor in favor of transformative.  In another hand, Sony only used nine words from a 220-page novel, the same as qualitative significance to the initiating work as a whole, and it is de minims, thus is considered fair use.
            After listening to the two podcasts, I learned more about how to safeguard my artwork by limited access, to put a warning sign on the Internet, and how to fair use digital materials such as images, music, movies, and Internet elements.

Saturday, September 7, 2013

Three legal liabilities


My business is an Animation Company that performs some outdoor shooting activities. In this post, I list three examples of legal liabilities, which are related to my business.

            On April 15Th, 2013, two bomb blasts turned the 117th Boston marathon into a tragic event. From the first moment, officials said that the attack was a terrorist act, but they continued investigating. Later in that day, authorities confirmed that the death toll was three, one of them being an 8-year-old boy. During the dramatic even, local hospitals reported that at least 144 people were being treated. As for these injured people, more than seventeen were in dangerous conditions and twenty-five in serious condition. What began as a simple form of entertainment where crowd and participants gathered for the annual marathon race, turned into this horrific nightmare

            In my opinion, the security team needed a complete risks plan before the beginning of the event. Public safety could be maintained by making a plan to reduce the risk of an attack. A possible plan could have been to changing the location of the event to the suburb area because it is easy to manage people in a suburb rather than in downtown Boston.  In addition, everyone getting into the finish line area should have passed the security check. That could have filtered anyone carrying weapons.


            On March 14th, 2011, an employee got injured while repairing a roller coaster at one of the Disney’s parks. After a few days, the employee died at the hospital. Russell Sherry Roscoe, 52 year-old, was air lifted to the Orlando Regional Medical Center. Few days after the incident, he died due to severe head injuries.

            Safety is a big issue when it comes to handling tech equipment. Even if the reputation of the Mickey Mouse Company is in high standing, this tragic incident adds up to the negative light instead of the magical experience. So, the mechanic should evaluate and analyze the potential risks, which could be threat for the assets and their safety.

            In November 2011, a crewmember died during the shooting of the movie Dark Knight Rises in New York. Officials could not identify the unknown man, who suffered a heart attack during the rehearsal of the epic finale battle shoot between the cape crusader and his nemesis. “The studio can confirm that a male extra passed away while on a break during an off-set crowd rehearsal for a sequence with several hundred extras... in early November" (Michael, 2011). A Warner Bros. representative told The Post. It was reported that the production team fully co-operated with official investigations that took place in order to find out the cause of death. One can simply question how does this act of god play out for the studio when the man’s family comes knocking at their office door for explanation.

            I did some research about their safety preparations, and I found that they didn’t have medical team present at the backstage during that time. In order to reduce the legal liability, we should identify the risks of the security and understand it to reduce the risk, and provide details of potential healthy risks that must be covered to shoot safely. Meanwhile, prepare the first-aid kit and medical support team to ensure employee safety, health, and welfare.

            Liabilities in the entertainment industry may exist in all forms. Whether it comes in the form of a terrorist act, or a simple malfunction of technology or purely an act of god, somebody is always responsible. Legal battles, safekeeping and legacy cost follows after these kinds of horrific incidents. Due to these reasons, entertainment companies or organizations have implemented insurance policy, emergency risk management plans, and limited liability contracts to push liabilities away from themselves. 

Friday, June 21, 2013

Advantages and disadvantages between the console game and PC game


I have been a console fan and PC gamer for more than 8 years. In recent years, both of them provided technical power and robust Internet services and it also allowed it to target audiences between 13-33 years old young male. Last year, the gaming PC industry declined by more than 9% in the U.S., whereas it was the fastest growing entertainment business in China. It is because the sale of the console games in China got banned since 2002. As a result, some console makers and vendors import console games illegally from Japan or the U.S. This makes the price of the console game machines very high in China.

Also, piracy is highly a serious problem in China. People can easily download all kinds of popular PC games from websites for free now. However, it is not easy to find free resources for the console game, from the Internet. Even if you find the resources to download it, you will still need to buy an expensive console game machine to play it. This is the sole reason behind the booming console game business in Chinese market.

I did research about the cost of PC games and console games available worldwide. The cost of PC games is higher than the console games. For instance, the price of the popular game such as Tomb Raider is $60 for the console version while it is $50 for the PC version. Another example is Play Station3 as it provides Play Station Plus program, which offers you some high discounts and even free games. Moreover, all the major gaming consoles like Play Station 3, Xbox, and the Wii U have their own fantastic online backstage services; some are free, and some charges a monthly fee. PC games depend primarily on the Internet connection. If the Internet crashes, you will not be able to have access to the game eventually it lets your opponent kill your character in the game.

For the ability to play, the requirements of the PC are much higher than console. You need to consider the hardware specifically for your PC, making sure it is good enough to run the game. Today, a gaming PC would cost around $2000 where as the Play Station only costs $300.

I recommend you to play the PC game if you have a good PC and Internet connection because games look much better on a PC. The Xbox and PS3 cannot keep up with newer games as they get stuck with the same hardware for many years, without any upgrades.


Referencewww.gamingtruth.com
http://ktar.com/216/1621501/Console-vs-PC-games--Declaring-a-victor

Friday, June 7, 2013

The product management style of Shanghai Disneyland Park




The Shanghai Disneyland Park is the sixth Disney Park in the world, and the biggest Chinese- foreign joint venture entertainment project. It will be open in the end of 2015. Many people anticipate what it will look like. According to CCTV news reported, Robert A. "Bob" Iger, the chairman of The Walt Disney Company said Shanghai Disney will incorporate with Chinese culture. It would be an original and unique Chinese Disney park. The Chinese government has given a lot of preferential policies to the creative industry since 2008. So, China has a good opportunity to develop cultural creative industries. Therefore, Robert hopes to have the aid of the Chinese government to develop the mutual benefits. Moreover, he will bring some experienced employees from Disney world to the Shanghai Disney Park, and search for additional partnerships in China.

Robert A. “Bob” lger demonstrate the biggest challenge of our industry is telling a good story. Despite the stories in this industry, nobody can ensure the success because it contains risks. The risks in recent years have included the distribution of fake products, and these products have been growing rapidly in China. Especially pirating music, movies and software. Disney has formed a significant demand, and has become part of the cultural needs in China. Robert illustrate that every entertainment industry will face the pirating problem. Disney, however, will not be afraid of the fake and pirated products impact. According to his demonstration, the best way to resist a fake product is to introduce authentic products, and allow consumers truly appreciate their value.

The Chinese market is very important to Disney because Shanghai is the biggest city in China. The shanghai Disneyland Park is located in the best area of Shanghai, which is close to a river and small mountains.  Also, the Disney castle in Shanghai is called Magical Fairytale Castle, and it will be the biggest Disney Castle in the world. It does not matter the movie Iron Man was a big hit in China, or Disney Parks have been becoming more popular in the world. All the previously mentioned elements show that Disney has confidence in investing Chinese market. Hopefully, Disney and other foreign companies will continue to invest in new projects in China for the near and far- flung future.