The Influence of Social Media in Digital Marketing

        Digital marketing is so widespread that customers have the access to information about their favorite product at any time and any place they want.  The old days are gone when marketing was only limited to traditional marketing such as telemarketing and newspaper advertisements. The introduction of digital technology has led to newer and more accurate forms of digital marketing. According to the research, the advertisement of printed format has reduced 30% in five years because the cost of the digital format is lower and easy to manipulate.  Digital marketing is growing exceptionally fast each day providing easy access to all sources of entertainment, news, and shopping. Customers are now exposed to social interaction with what your friends are buying and trending, the new buzz and hype, the news about the products and the brand they like. They can share their experience with friends, family and peers, which in turn creates a new form of reach called social marketing and trending. People want brands they can trust, products that are personalized and relevant, and are tailored to their needs and preferences. As a result of these new demands, social media has proved to be one of the biggest and the best way to market digitally to ensure a huge outreach. Facebook continues to be one of the best places to do marketing. According to research the number of users on Facebook, YouTube and Twitter are rising, giving marketers opportunities to interact with audiences in innovative ways. Advertisements that are tailored to specific customers will ensure a better brand exposure, and this is a huge advantage for a company. The best marketing team understands that it’s important to create quality promotions and new innovative ways to do digital marketing. This not only attracts more customers but also makes them remember your brand.
 

Digital marketing is influenced by technology changes. The following graph shows the increasing in new trends and methods of ways how customers and consumers interact with advertisements and promotions. With the availability of a smartphone in everyone’s hands, marketers and promoters are now shifting towards mobile marketing.

Picture resource: http://www.socialmediaexaminer.com/marketing-trends-2013/

Digital marketing makes the world better place

In this 21^st century, an era where everyone and anyone holds a cellular mobile device or a tablet, has forced marketing to evolve and adapt into the digital world. Digital marketing is the most important form of promotion and advertising. With all the new technology available, traditional marketing is almost taking it’s last breath.

When was the last time anyone ever looked into the giant billboards at the corner of the street? The entertainment industry has quickly adapted to change their marketing strategy for the digital world. Print billboards has been transformed into digital billboards, that makes it easier for advertisers to just change the image digitally instead of hiring a crew to put up and take down large paper posters up. Nowadays everyone has social media accounts such as: Facebook, Twitter, YouTube, etc. Social promotion will ensure visibility and audience interaction. One promotion on Facebook has the potential to reach millions of consumers around the world that will guarantee the sale of a promotion.

Digital Marketing can be defined as promoting of brands or products and services using all forms of digital advertising. Digital marketing uses Television, Radio, and Internet, mobile and any form of digital media to reach customers in a timely, relevant, personal and cost-effective manner.

Magazines and newspapers are also to become digital as well. You can watch CNN and BBC online, or watch it on YouTube Live. Internet marketing is also important. News agencies advertises on their news website because of a huge number of people are connected with it. And lets face it – everyone at one point of their life has gone to YouTube by now. No wonder there is so many advertisements in front of a video on YouTube.  Once can question why has there been such a shift to Internet marketing? – Well to put it simply, it’s cheaper to use Internet and it’s the most easy access entity for consumers and audiences. And it is the main reason why everyone shifted to digital marketing.

Picture source: http://www.smartinsights.com/wp-content/uploads/2010/10/Digital-Marketing-Radar-SmartInsight-2010.png

Video game piracy issue in China

Since 2009, the revenues of PC games have dramatically increased while the revenue of console games decreased in the world. The Chinese game industry began to expand the console game in the market. Its revenue increased 20% in a half year. In 2010, many imitation game consoles with lower prices appeared in the Chinese game market. According to the research of Shanda Company, when the new console released, many small PC manufactures rushed to purchase it. Once they get it, they will use it as a sample and research on its appearance, functions, and features.

These low quality Chinesecounterfeit game consoles sometimes could fool the experts because it also has the same function as original one. Furthermore, people even could not tell which one was real or fake from the appearance of game consoles, but its lifespan is much shorter than the real console. This problem became an annoying headache of some big game companies in China. Therefore, they decided to appeal. Chinese copyright organization realized that issue would hurt the reputation and income revenue of big game companies continue to develop their game consoles. They decided to investigate the small vendors and factories.

The pirated PC games also have the same issue as the consoles in China. Players can easily find many popular pirated games to download for free in the website. So, it causes China’s image overseas to be very poor. The International Intellectual Property Alliance, a U.S. coalition of film, video game, software, music, and publishing groups estimated that American companies lost about $15 billion between 2008-2009 because of international copyright theft. More than  $14 billion of the total was due to software piracy, with an estimated $3.5 billion lost in China. Most of the video game piracy is conducted as the type of software Counterfeiting. Street gangs selling pirated video games can be easily seen in the mass-market or even grocery stores anywhere in China.