The Shanghai Disneyland Park is the sixth Disney Park in the world, and the biggest Chinese-
foreign joint venture entertainment project. It will be open in the end of
2015. Many people anticipate what it will look like. According to CCTV news
reported, Robert A. "Bob" Iger, the chairman of The Walt Disney
Company said Shanghai Disney will incorporate with Chinese culture. It would be
an original and unique Chinese Disney park. The Chinese government has given a
lot of preferential policies to the creative industry since 2008. So, China has
a good opportunity to develop cultural creative industries. Therefore, Robert
hopes to have the aid of the Chinese government to develop the mutual benefits.
Moreover, he will bring some experienced employees from Disney world to the Shanghai
Disney Park, and search for additional partnerships in China.
Robert A. “Bob”
lger demonstrate the biggest challenge of our industry is telling a good story.
Despite the stories in this industry, nobody can ensure the success because it
contains risks. The risks in recent years have included the distribution of
fake products, and these products have been growing rapidly in China. Especially pirating music,
movies and software. Disney has formed a significant demand, and has become
part of the cultural needs in China. Robert illustrate that every entertainment
industry will face the pirating problem. Disney, however, will not be afraid of
the fake and pirated products impact. According to his demonstration, the best
way to resist a fake product is to introduce authentic products, and allow
consumers truly appreciate their value.
The Chinese market
is very important to Disney because Shanghai is the biggest city in China. The
shanghai Disneyland Park is located in the best area of Shanghai, which is close to a river and small mountains. Also, the Disney castle in Shanghai is called
Magical Fairytale Castle, and it will be the biggest Disney Castle in the
world. It does not matter the movie Iron Man was a big hit in China, or Disney
Parks have been becoming more popular in the world. All the previously
mentioned elements show that Disney has confidence in investing Chinese market.
Hopefully, Disney and other foreign companies will continue to invest in new
projects in China for the near and far- flung future.
It's really interesting to see the development of Disneyland Shanghai. This is actually my first time hearing the news and I'm looking forward to the completion of it. Disneyland has many parks in Asia already and I like where they chose the current location at. China is famous for having the most populations in the world and in my opinion, creating another Disneyland over there will be profitable. Many people will come and many tourists will want to travel there.
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