Digital marketing
is so widespread that customers have the access to information about their
favorite product at any time and any place they want. The old days are gone when marketing was only
limited to traditional marketing such as telemarketing and newspaper
advertisements. The
introduction of digital technology has led to newer and more accurate forms of
digital marketing. According to the research, the advertisement of printed
format has reduced 30% in five years because the cost of the digital format is
lower and easy to manipulate. Digital marketing
is growing exceptionally fast each day providing easy access to all sources of
entertainment, news, and shopping. Customers are now exposed to social
interaction with what your friends are buying and trending, the new buzz and
hype, the news about the products and the brand they like. They can share their
experience with friends, family and peers, which in turn creates a new form of
reach called social marketing and trending. People want brands they can trust, products
that are personalized and relevant, and are tailored to their needs and
preferences. As a result of these new demands, social media has proved to be
one of the biggest and the best way to market digitally to ensure a huge
outreach. Facebook continues to be one of the best places to do marketing.
According to research the number of users on Facebook, YouTube and Twitter are
rising, giving marketers opportunities to interact with audiences in innovative
ways. Advertisements that are tailored to specific customers will ensure a
better brand exposure, and this is a huge advantage for a company. The best
marketing team understands that it’s important to create quality promotions and
new innovative ways to do digital marketing. This not only attracts more
customers but also makes them remember your brand.
Digital marketing is
influenced by technology changes. The following graph shows the increasing
in new trends and methods of ways how customers and consumers interact with
advertisements and promotions. With the availability of a smartphone in
everyone’s hands, marketers and promoters are now shifting towards mobile
marketing.
Picture resource: http://www.socialmediaexaminer.com/marketing-trends-2013/
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