Digital marketing makes the world better place

In this 21^st century, an era where everyone and anyone holds a cellular mobile device or a tablet, has forced marketing to evolve and adapt into the digital world. Digital marketing is the most important form of promotion and advertising. With all the new technology available, traditional marketing is almost taking it’s last breath.

When was the last time anyone ever looked into the giant billboards at the corner of the street? The entertainment industry has quickly adapted to change their marketing strategy for the digital world. Print billboards has been transformed into digital billboards, that makes it easier for advertisers to just change the image digitally instead of hiring a crew to put up and take down large paper posters up. Nowadays everyone has social media accounts such as: Facebook, Twitter, YouTube, etc. Social promotion will ensure visibility and audience interaction. One promotion on Facebook has the potential to reach millions of consumers around the world that will guarantee the sale of a promotion.

Digital Marketing can be defined as promoting of brands or products and services using all forms of digital advertising. Digital marketing uses Television, Radio, and Internet, mobile and any form of digital media to reach customers in a timely, relevant, personal and cost-effective manner.

Magazines and newspapers are also to become digital as well. You can watch CNN and BBC online, or watch it on YouTube Live. Internet marketing is also important. News agencies advertises on their news website because of a huge number of people are connected with it. And lets face it – everyone at one point of their life has gone to YouTube by now. No wonder there is so many advertisements in front of a video on YouTube.  Once can question why has there been such a shift to Internet marketing? – Well to put it simply, it’s cheaper to use Internet and it’s the most easy access entity for consumers and audiences. And it is the main reason why everyone shifted to digital marketing.

Picture source: http://www.smartinsights.com/wp-content/uploads/2010/10/Digital-Marketing-Radar-SmartInsight-2010.png