Since 2009, the revenues of PC games have dramatically
increased while the revenue of console games decreased in the world. The
Chinese game industry began to expand the console game in the market. Its
revenue increased 20% in a half year. In 2010, many imitation game consoles
with lower prices appeared in the Chinese game market. According to the
research of Shanda Company, when the new console released, many small PC
manufactures rushed to purchase it. Once they get it, they will use it as a
sample and research on its appearance, functions, and features.
These low quality Chinesecounterfeit game consoles sometimes could fool the experts because it also has
the same function as original one. Furthermore, people even could not tell
which one was real or fake from the appearance of game consoles, but its
lifespan is much shorter than the real console. This problem became an annoying
headache of some big game companies in China. Therefore, they decided to
appeal. Chinese copyright organization realized that issue would hurt the
reputation and income revenue of big game companies continue to develop their
game consoles. They decided to investigate the small vendors and factories.
The pirated PC games also have the same issue as the
consoles in China. Players can easily find many popular pirated games to
download for free in the website. So, it causes China’s image overseas to be
very poor. The International
Intellectual Property Alliance, a U.S. coalition of film, video game, software,
music, and publishing groups estimated that American companies lost about $15
billion between 2008-2009 because of international copyright theft. More
than $14 billion of the total was due to
software piracy, with an estimated $3.5 billion lost in China. Most of the video game piracy is conducted as the
type of software Counterfeiting. Street gangs selling pirated video games can
be easily seen in the mass-market or even grocery stores anywhere in China.
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